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Book Cover Design

No Evil is Wide by Randall Watson Cover

Don\’t judge a book by its cover, they say

…but we all do it anyway.

Because of this, designing a book cover can be one of the most crucial and time consuming aspects of publishing a book (apart from actually writing the book, of course). The cover must be right.

When a book\’s cover is wrong, can give a potential reader the wrong impression of what the book is about. This applies if the cover does not match the book\’s genre; a shirtless man might draw Fifty Shades fans instead of the high-fantasy audience it was meant for. At the same time, a highbrow cover featuring abstract art might appear too \”literary\” for the casual reader, who will probably never read the synopsis on the cover to discover that the book is actually a YA adventure novel.

So how do I get the right cover image?

There are many ways to obtain cover art. On the more expensive end of the spectrum, an artist might be commissioned to create original artwork just for the book. It is also possible to license original artwork and photography that already exists, this is generally costly as well. If you are very lucky, you have artist friends who are willing to share their work at little or no charge. As was the case with No Evil is Wide by Randall Watson. In fact, Watson was spoiled for choice as he has an extensive personal art collection.

No Evil is Wide

Released in November of 2018, Watson\’s novel is both dark and chaotic and we wanted to make sure that the cover reflected that. Watson wanted to use a piece from his personal art collection for the cover of No Evil is Wide, and there were some excellent paintings to choose from, but we ran into a snag. We didn\’t have permission to use them.

Ownership of a piece of art, doesn\’t mean one owns the right to reproduce that piece of art.

Ownership of a piece of art, doesn\’t mean one owns the right to reproduce that piece of art. Physical ownership does not equal intellectual ownership. The author or publisher must have written permission from the artist to use their work, or a licensing agreement.

Luckily for us, Watson was able to track down one of his favorite artists despite the fact that they were out of touch for a decade. Once we received Charles Moody\’s permission, we were able to create a selection of composite covers, each with a different painting of Moody\’s. (see below)

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Right off the bat, the third cover was simply too bright and did not match the overall theme of the novel, but we weren\’t ready to give up on it, so we changed the background and typography colors, which improved it a lot, but the painting still didn\’t convey a strong enough message. Similarly, the first image of the bird-headed girl, while powerful, didn\’t have the violent appeal of the hand image. The bright reds in that painting screamed for our attention. We could see ourselves  picking up that bright red book at Barnes and Noble. Still, the author, Randall Watson, wasn\’t sold on it, so we tried some variations.

There was still something about the red background and and the framed image that wasn\’t right. The text and the image felt disconnected. Our resident millennial didn\’t like how… \”old\” it felt—like a text book.

We had just read this Literary Hub article discussing the current fashion in covers that focuses on bold text using all-caps. We got mixed replies when we shared that article on Facebook, but I loved the bold type because it is easy to read, even on a tiny thumbnail of the cover. In addition, the font feels as though it\’s a part of the image itself, not just slapped on top of a picture.

With that in mind, after playing around with fonts, colors, and layer blending modes in Photoshop, we came to our final rendition of the No Evil is Wide cover:

\"\"

This cover immediately catches the eye–peaks the reader\’s curiosity and makes them ask the important questions.

What\’s up with that dude\’s hand? It looks like he\’s not having a very good time. Is that fire? Why is there an eye there? No Evil is Wide? What does that mean?

All fantastic questions that inevitably end with the most important thing you want a potential reader to think:

I\’m gonna read the synopsis.

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Halloween Giveaway 2020

A promotional photo of the 2020 Halloween Book Bundle. From left to right: A goblet with a dragon for a handle has whisps of vapor trailing down its side. Next to it is a little green bottle, also dripping vapor. A gold skull and small red bottle sit on top of a stack of books that are in the bundle. Next to that is a gold statue of a cat. All of this sits infront of white wood panellin with a grey cheese cloth artfully draped across it. Candy corn is sprinkled around the image.
A promotional photo of the 2020 Halloween Book Bundle. From left to right: A goblet with a dragon for a handle has whisps of vapor trailing down its side. Next to it is a little green bottle, also dripping vapor. A gold skull and small red bottle sit on top of a stack of books that are in the bundle. Next to that is a gold statue of a cat. All of this sits infront of white wood panellin with a grey cheese cloth artfully draped across it. Candy corn is sprinkled around the image.

In celebration of spooks, frights, and pumpkin spice, Madville Publishing is running a Halloween giveaway!

You could win five of our spookiest, darkest books including The Memoir of the Minotaur, No Evil is Wide, Fairview Chronicles: A Wayward Propisition, The Autobiography of Francis N. Stein, and What Magick May Not Alter.

“How do I enter to win?”

-you

STEP 1:

Follow @madvillepub on Instagram, Facebook, or Twitter.

STEP 2:

Tell us your favorite Spooky Season Book to read.

STEP 3:

Tag and share this contest with your friends and followers so they can enter as well.

STEP 4:

Have a very Happy Halloween!

Want to cut out the middle man and just buy the 2020 Halloween Giveaway Bundle outright? Order the bundle here.

Winners will be announced Monday, October 26th, 2020.

We have extended the entry period to Halloween Night!

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Audiobook–Our first

Nick Gilley reads No Evil is Wide

Nick Gilley reads No Evil is Wide

Audiobook Now Available:

No Evil is Wide by Randall Watson, read by Nick Gilley.
We count ourselves extremely fortunate to have Nick Gilley lending his rich deep voice to the project, and we are happy to announce that the No Evil is Wide audiobook is now available on Audible, iTunes, and Amazon. Mark our words, you’ll be seeing and hearing more from Nick Gilley. He is a unique talent.

About the book:

No Evil is Wide is a violent story of an unnamed narrator, the prostitute he is tasked to “find,” and Carpenter Wells, the man who makes it impossible for the narrator or the girl to return to the lives they knew. The remembrances of the narrator revolve around sexual awakening, family distance and dissolution—how they crumble to common and inevitable animalism. The story is filled with philosophical epistles to the reader while the world devolves into a chaotic madness of bombings and destruction not dissimilar to a potential contemporary existence that waits just over the horizon. It offers an uncanny reminder of the everyday violence we overlook.

Learn more on Audible

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Book Cover Design

No Evil is Wide by Randall Watson Cover

Don’t judge a book by its cover, they say

…but we all do it anyway.

Because of this, designing a book cover can be one of the most crucial and time consuming aspects of publishing a book (apart from actually writing the book, of course). The cover must be right.

When a book’s cover is wrong, can give a potential reader the wrong impression of what the book is about. This applies if the cover does not match the book’s genre; a shirtless man might draw Fifty Shades fans instead of the high-fantasy audience it was meant for. At the same time, a highbrow cover featuring abstract art might appear too “literary” for the casual reader, who will probably never read the synopsis on the cover to discover that the book is actually a YA adventure novel.

So how do I get the right cover image?

There are many ways to obtain cover art. On the more expensive end of the spectrum, an artist might be commissioned to create original artwork just for the book. It is also possible to license original artwork and photography that already exists, this is generally costly as well. If you are very lucky, you have artist friends who are willing to share their work at little or no charge. As was the case with No Evil is Wide by Randall Watson. In fact, Watson was spoiled for choice as he has an extensive personal art collection.

No Evil is Wide

Released in November of 2018, Watson’s novel is both dark and chaotic and we wanted to make sure that the cover reflected that. Watson wanted to use a piece from his personal art collection for the cover of No Evil is Wide, and there were some excellent paintings to choose from, but we ran into a snag. We didn’t have permission to use them.

Ownership of a piece of art, doesn’t mean one owns the right to reproduce that piece of art.

Ownership of a piece of art, doesn’t mean one owns the right to reproduce that piece of art. Physical ownership does not equal intellectual ownership. The author or publisher must have written permission from the artist to use their work, or a licensing agreement.

Luckily for us, Watson was able to track down one of his favorite artists despite the fact that they were out of touch for a decade. Once we received Charles Moody’s permission, we were able to create a selection of composite covers, each with a different painting of Moody’s. (see below)

Right off the bat, the third cover was simply too bright and did not match the overall theme of the novel, but we weren’t ready to give up on it, so we changed the background and typography colors, which improved it a lot, but the painting still didn’t convey a strong enough message. Similarly, the first image of the bird-headed girl, while powerful, didn’t have the violent appeal of the hand image. The bright reds in that painting screamed for our attention. We could see ourselves  picking up that bright red book at Barnes and Noble. Still, the author, Randall Watson, wasn’t sold on it, so we tried some variations.

There was still something about the red background and and the framed image that wasn’t right. The text and the image felt disconnected. Our resident millennial didn’t like how… “old” it felt—like a text book.

We had just read this Literary Hub article discussing the current fashion in covers that focuses on bold text using all-caps. We got mixed replies when we shared that article on Facebook, but I loved the bold type because it is easy to read, even on a tiny thumbnail of the cover. In addition, the font feels as though it’s a part of the image itself, not just slapped on top of a picture.

With that in mind, after playing around with fonts, colors, and layer blending modes in Photoshop, we came to our final rendition of the No Evil is Wide cover:

This cover immediately catches the eye–peaks the reader’s curiosity and makes them ask the important questions.

What’s up with that dude’s hand? It looks like he’s not having a very good time. Is that fire? Why is there an eye there? No Evil is Wide? What does that mean?

All fantastic questions that inevitably end with the most important thing you want a potential reader to think:

I’m gonna read the synopsis.